Google is a company that generates 95% of its revenues through ads & their efforts pretty good actually. Their effort explores products and users more & more. The fact is quiet familiar to Internet geeks, but for the rest of the world who doesn't live on the Internet for most, its not easy for them to connect and invest in Google emotionally.
When Google realized this fact and approached BBH (Bartle Bogle Hegarty), The web is what you make of it” campaign was born. The core & inside concept behind the campaign is to showcase the power of Internet as a true catalyst of the human movement. A tool that connects, creates and celebrates “WE” the people.
Keeping this fact & philosophy in the front, a global campaign was rolled out that captured real life stories where the web had a revolutionary impact. The below TVC is based on the true story of Tanjore artist G.Rajendran, who leveraged the web to reach out to a wider audience and revived this dying art form.
It is actually about the web & the tag line says “The web is what you make of it”. It actually solves a real problem. Just look carefully at this ad & you will understand how to get more customers is a problem with every businessman. Presentation of true story with a real solution will surely gain the right kind of attention.
Its not just about the technology, in fact it is about the people and their story. Google India made a 1:30 min ad about a Google Chrome browser without even showing a single Laptop or Desktop. Its not only about Chrome. They also covered other Google services like Google AdWords and Google Plus very cleverly with the overall message.
"Inspired by the real story of G. Rajendran, an artist from Tamil Nadu (Southern India) who used the web to bring the dying art of "Tanjore" paintings back to life and became a successful businessman in the process. The art is supposed to have originated in 1600 A.D and is an important part of the local social and cultural heritage." - said by Google India.
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