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Tanjore - The Web Is What You Make Of It

Google is a company that generates 95% of its revenues through ads & their efforts pretty good actually. Their effort explores products and users more & more. The fact is quiet familiar to Internet geeks, but for the rest of the world who doesn't live on the Internet for most, its not easy for them to connect and invest in Google emotionally. When Google realized this fact and approached BBH (Bartle Bogle Hegarty), The web is what you make of it” campaign was born. The core & inside concept behind the campaign is to showcase the power of Internet as a true catalyst of the human movement. A tool that connects, creates and celebrates “WE” the people. Keeping this fact & philosophy in the front, a global campaign was rolled out that captured real life stories where the web had a revolutionary impact. The below TVC is based on the true story of Tanjore artist G.Rajendran, who leveraged the web to reach out to a wider audience and revived this dying art...